As Red Cross faces post-Katrina challenges, its honesty encourages realistic expectations - BR Bulletin - Advertising, Marketing, Media and PR news by

As Red Cross faces post-Katrina challenges, its honesty encourages realistic expectations - BR Bulletin - Advertising, Marketing, Media and PR news by Email - Brand Republic: "As Red Cross faces post-Katrina challenges, its honesty encourages realistic expectations
Julia Hood PR Week USA 19 Sep 2005

No organization is more intrinsically linked to the image of disaster relief than the Red Cross.
Now as the organization is deeply immersed in providing services and support for victims of Hurricane Katrina, it is easy to forget that only a few years ago the Red Cross was embroiled in a crisis of its own. The trouble stemmed from the group's distribution of donations following 9/11, when some of the funds were diverted to programs and activities unrelated to the tragedy. Trust in this seemingly unimpeachable institution was greatly undermined by the revelation, which came at a time when the US sought leadership from institutions like it. A subsequent CEO change, as well as one at the top of the PR team"