Philanthropy: Rethinking How to Give - BusinessWeek

Philanthropy: Rethinking How to Give - BusinessWeek: "When disaster strikes, as it has in Haiti, Americans dig into their pockets and give. While such generosity is unquestionably a good thing in a terrible time, few individuals do much research on the groups they've chosen to receive their money. The uncomfortable truth in philanthropy is that it's not easy to know whether the group you're giving to is particularly effective at what it does. With Americans giving more than $200 billion a year, that's a lot of ambiguity."