Beverly Macy: #Winning With Real-Time Social Media: Disaster Relief, Hashtag Revolutions, and Celebrity Twitter Rants Through the Now Lens

Beverly Macy: #Winning With Real-Time Social Media: Disaster Relief, Hashtag Revolutions, and Celebrity Twitter Rants Through the Now Lens: "n January 12, 2010, 1 Tweet -- from the White House -- helped raise an awe-inspiring $33 million in donations for the Haiti earthquake. Cut to Austin, TX 2011 and attendees at a keynote at the prestigious SXSW conference tweet that the Red Cross is now using 90999 for #Japanaid. Philanthropy and disaster relief giving will never be the same, and that is #Winning.

There were 1,200 tweets per minute from Tokyo alone in the first day of the Japanese earthquake. Clearly, in the case of disasters, one cannot downplay Twitter's power and significance to amplify heartfelt wishes, donations, and desperate family messages in real-time. That is #Winning."