Customer Analytics: A New Lifeline for the Red Cross and Other Nonprofits? - Knowledge@Wharton

Customer Analytics: A New Lifeline for the Red Cross and Other Nonprofits? - Knowledge@Wharton: When an epic disaster occurs somewhere in the world, images of devastation are conveyed instantly around the world through newspapers, television and the Internet. The result is an outpouring of aid, often in the form of donations to nonprofits like the American Red Cross. But once the dramatic images and headlines begin to fade, donors often disappear as well.