As Sandy Became #Sandy, Emergency Services Got Social | Fast Company

As Sandy Became #Sandy, Emergency Services Got Social | Fast Company: As New Yorkers took to Twitter to voice concerns, request aid, and offer real-time help, organizations were--more than ever before--there and ready to respond on their native platforms. Here's how the Red Cross, the City of New York, and Occupy Wall Street ratcheted up their Hurricane Sandy relief via the social web.