Making storm relief more than a branding strategy: South Florida Sun-Sentinel

Making storm relief more than a branding strategy: South Florida Sun-Sentinel: "Making storm relief more than a branding strategy
Published September 15, 2005

The charitable giving from South Florida businesses following Hurricane Katrina has ranged from self-serving to substantial.

In the dubious offering category:

One lunch place offered to donate 50 cents for every large-portion purchase of a certain food item. A broker sought publicity for its grand offer of $1 for any retail trade. And a bank urged customers to visit a branch 'to authorize their contributions.'"