The Telegraph Online: "The line between generosity and marketing
A Telegraph Column By Darren Garnick
Published: Thursday, September 15, 2005
Q: How do you compete with a natural disaster for the spotlight that’s rightfully yours?
A: You don’t.
Since the drowning of New Orleans, America’s A-List celebrities have graciously handled seeing their names in a smaller font size than Hurricane Katrina. If not for their willingness to open their checkbooks, we might not be reading their names this month at all. "
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