CourierPostOnline - South Jersey's Web Site: "Hurricane inspires generosity
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Wednesday, October 12, 2005
By EILEEN STILWELL
Courier-Post Staff
CHERRY HILL
The generosity of South Jersey's business community toward victims of Hurricane Katrina was impressive, from tractor-trailer loads of Campbell Soup products to cash from a Gloucester County diner owner who donated one day's lunchtime receipts.
But a Cherry Hill marketing firm found that individual employees dug deeper into their pockets than employers.
Based on an online survey sent to 1,000 small businesses and nonprofits in the region, Lubetkin & Co. Communications found that 45 percent of the respondents said their organizations were collecting funds from employees for the relief effort, but only 38 percent said those employers were contributing company funds.
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