MediaPost Publications - Nonprofits Rev Up Online Ads After Katrina - 10/13/2005

MediaPost Publications - Nonprofits Rev Up Online Ads After Katrina - 10/13/2005: "Nonprofits Rev Up Online Ads After Katrina
by Wendy Davis, Thursday, Oct 13, 2005 6:00 AM EST
HURRICANE KATRINA SPURRED A SURGE in online ads by charities last month, according to new data from Nielsen//NetRatings AdRelevance. Impressions by public service organizations such as The Red Cross accounted for 14 percent of all ads, up from 6 percent in September of 2004. Within that category, International Red Cross and Red Crescent Societies accounted for 10 percent of all impressions--up from less than 1 percent last September."