KCBS - Technology a Key to Fundraising Efforts: "SAN FRANCISCO (KCBS) -- Texting and other online technology are emerging as an important philanthropic tool. This has been especially evident this week, as record setting donations made with the use of a cell phone are flooding in for Haitian relief.
The Mobile Giving Foundation helped pioneer fundraising using Short Message Service or texting in 2004.
And, since then, texting has garnered the Red Cross $190,000 in donation"
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