Insight: Red Cross response to Sandy fails to meet expectations | Reuters: In interviews with public officials and Red Cross staff, as well as first responders from other aid organizations, it has become clear the Red Cross was hampered by the sheer magnitude of the disaster, by its decision to position supplies and staff well outside the areas likely to be hardest hit by the storm, and by misperceptions about what kinds of relief it would provide in New York City.
The sense of letdown is all the more stark because the Red Cross, the fifth-largest charity in the United States by private donations, is viewed by many as the place to donate money when there is a major disaster at home or abroad. It has raised nearly $120 million since Sandy - spending about $40 million of that so far.
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