With Recovers.org, Two Sisters Revolutionize Disaster Relief

With Recovers.org, Two Sisters Revolutionize Disaster Relief: We realized a community like ours was ill-equipped to manage recovery," O'Neill said. "So we thought: Let's build that platform."

What she and her sister launched was Recovers.org, a barely 6-month-old crowd-sourcing disaster relief website that has suddenly found its work cut out for it in the wake of Hurricane Sandy. The site works by linking volunteers with where they're needed in specific communities, offering up-to-the-minute social media updates on relief programs, and databasing even the most random donation items so they're easier to disperse exactly where they're needed.