Thursday, February 02, 2012

Customer Analytics: A New Lifeline for the Red Cross and Other Nonprofits? - Knowledge@Wharton

Customer Analytics: A New Lifeline for the Red Cross and Other Nonprofits? - Knowledge@Wharton: When an epic disaster occurs somewhere in the world, images of devastation are conveyed instantly around the world through newspapers, television and the Internet. The result is an outpouring of aid, often in the form of donations to nonprofits like the American Red Cross. But once the dramatic images and headlines begin to fade, donors often disappear as well.

Wednesday, February 01, 2012

Japan Earthquake & Tsunami | One year: Coming to terms with tragedy

Japan Earthquake & Tsunami | One year: Coming to terms with tragedy: Tomokazu Sato paces over the concrete foundations that are all that remain of the house where he grew up until the age of 18. “It still doesn’t seem real, I can hardly believe this has happened.”

“My grandmother was in the house by herself, because my mother had just gone up the hill to renew her driving license,” says the stocky bearded 35-year-old Japanese Red Cross staff member.