NPA's Blog: News, Posts, Advice: Disaster Fundraising - Keywords and conversion: "Disaster Fundraising - Keywords and conversion
Yahoo Buzz is reporting that the search term 'Asia earthquake' is already on the decline only 4 days after an earthquake killed an estimated 30,000 people. The term was search 96% less today than yesterday. For all those nonprofits who are hoping to generate funds for this latest disaster via keyword advertising, you better be sure you were up and running on day one. The traffic is already lessening."
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