Charities Stock Up on Marketing Supplies for Hurricane Season

Charities Stock Up on Marketing Supplies for Hurricane Season: "From late August to early October, Americans are on alert for something beyond their control: the hurricane season.

The devastation caused by hurricanes Katrina, Rita and Wilma from last year still can be felt, and one has to question how organizations have prepared for another disaster.

'After every major disaster we do a 'lessons learned' to prepare ourselves better and to see what we need to fix,' said Margaret Carter, interim director of direct response fundraising for the American Red Cross, Washington. 'Katrina was felt on the largest scale, so we therefore need scalable solutions.'

The Red Cross raised $2.067 billion for relief from hurricanes Katrina, Rita and Wilma. It spent $1.787 billion, about 85 percent of that money. The rest is for its Hurricane Recovery program, which will assist victims in the coming years as needs arise."

Tags: NPDisasterRelief