Richard Walden: How Best To Help Victims of the California Wildfires: More of the Same or ??? - Politics on The Huffington Post

Richard Walden: How Best To Help Victims of the California Wildfires: More of the Same or ??? - Politics on The Huffington Post: "Once again, an intensive media-driven campaign is underway to fill the coffers of two of America's largest nonprofits--the American Red Cross and the Salvation Army. The Los Angeles ABC TV station joined with the Red Cross for a second consecutive time (Hurricane Katrina was the first) in arranging 'drive-by drop-offs' of cash in the parking lots of major sports and entertainment venues. While it's too early to tell just how much money will be donated to these two groups, my guess is it will be well over $100 million and perhaps much more nationally."