Chris Brogan pointed to this story on RexBlog.com
RexBlog.com: Rex Hammock’s weblog » Blog Archive » How the Red Cross is using Twitter, YouTube, Flickr, RSS and Wordpress.com in their disaster response efforts: "Kudos to whoever at the Red Cross came up with the approach of setting up this website (and the executive who approved it) to support their efforts to meet the massive needs resulting from the tornadoes and floods in the Midwest. Because the Red Cross, like lots of organizations, has been at least experimenting with social media, someone within the organization had the mindset to pull together the tools necessary to quickly launch a website that is rich in new-media features. In doing so, they are providing a simple model to others of how online networking and conversational community building tools can be combined almost instantly* to support large-scale communication efforts."
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