Red Cross' Communications Innovation in Haiti Disaster Relief Effort -- Smart Stuff| Nonprofit Marketing: Getting Attention Blog

Red Cross' Communications Innovation in Haiti Disaster Relief Effort -- Smart Stuff| Nonprofit Marketing: Getting Attention Blog: "At the moment of, I wanted to tip my hat to the American Red Cross for its immediate and creative communications strategy on the situation in Haiti and fundraising for relief efforts (through its International Response Fund). Their work is a great model for your organization when you're responding to a crisis or simply handling everyday business."