Mobile Fundraising Campaigns Begin For Chile - washingtonpost.com

Mobile Fundraising Campaigns Begin For Chile - washingtonpost.com: "Following the earthquake in Haiti, mobile fundraising via texting exploded; with over $40 million raised via text messaging alone. With the massive success of the Haiti campaign, mobile donations are now being used to raise funds for the victims of the 8.8 magnitude earthquake that shook Chile over the past weekend. Mobile giving is fairly simple; you text a keyword to a code on your phone and a micro-donation is made to a given charity. The donation is billed via your carrier. Similar to the Haiti campaign, AT&T, Verizon Wireless, Sprint and T-Mobile are waiving text-messaging fees for the donations."