Tuesday, June 04, 2013

West battling ‘donor fatigue’ in recovery efforts - WacoTrib.com: West Explosion

West battling ‘donor fatigue’ in recovery efforts - WacoTrib.com: West Explosion: Michael Nilsen, vice president of public affairs for the Association of 
Fundraising Professionals in Arlington, Va., said West might benefit in its fundraising efforts because of the uniqueness of the tragedy, one caused by something other than natural disasters.

“There is no magic silver bullet that will keep people interested in giving. You see this phenomenon all the time. It has to be a continuing process, but we can only go to the well so much because there are others who say, we need, we need and we need, too.

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