Adrian Brijbassi: Why Calgary Should Consider a Winter Stampede Post-Flood: Economic Benefits of Expanding the Stampede Brand
If there's a lesson for the city and tourism operators in Calgary to take away from the flood it might be that now's the time to dramatically diversify event offerings to have another giant festival that attracts global attention. In my mind, the surest way to make an immediate and sustained impact is through launching an annual Calgary Winter Stampede.
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