Thursday, April 30, 2015

Finding committed donors from disaster responders - 101fundraising

Finding committed donors from disaster responders - 101fundraising: "Jeff Brooks, author of the best fundraising blog Future Fundraising Now wrote in his recent blog…
“New donors you get through disaster fundraising will have terrible retention rates — tens of percentage points less than you’re used to. That’s because you get a lot of younger and less-committed donors who have no intention of ever giving again. There’s not much you can do about it other than avoid throwing good money after bad.”
I agree with his first bit, but not his last. You can do something about it. Our latest study of Australian donors shows that the average regular giver (sustainer in American) is much younger than your traditional cash donor."

'via Blog this'

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