MSF: Engaging companies in operations also improves fundraising: "Companies engaged in a charity's operational work could be more likely to donate, according to the head of mission at Medecins Sans Frontieres, which received a $14m donation from its partner Google to its Ebola appeal.
Ivan Gayton, head of mission at MSF, said that, while it was right that fundraising considerations should not impact on operational decisions when it came to delivering aid, “when you engage with people as operations partners it has a knock-back effect on fundraising”."
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