The Sichuan Earthquake and the Changing Landscape of CSR in China - Knowledge@Wharton

The Sichuan Earthquake and the Changing Landscape of CSR in China - Knowledge@Wharton: "Multinational corporations have embraced the concept of corporate social responsibility (CSR) and have introduced global policies to ensure best practices in every market. In China, however, firms that had operated under the perception that international CSR doctrines could be simply applied cookie-cutter style received a rude wake-up call in the aftermath of the May 12, 2008, Sichuan earthquake."