Wednesday, April 17, 2013

How to Communicate In Midst of Tragedy | Nonprofit Marketing | Getting Attention

How to Communicate In Midst of Tragedy | Nonprofit Marketing | Getting Attention: I had a completely different post planned today, but wanted to respond a.s.a.p. to the questions, worries and just totally-wrong communications I’ve seen going out since the bombings yesterday afternoon.

Most of this outreach was harmless, but simply a mismatch with what’s on our minds right now. Because most of us are feeling horror, sadness, fear, uncertainly and a sense of helplessness and vulnerability.

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