::PeaceJournalism.com - The Peace Media Research Center's e-magazine::: "Red Cross Seeks Money to Aid Hurricane Victims
By Elizabeth Schwinn
Tapping into the $20-million disaster-relief reserve fund, the American Red Cross has begun what it says is its largest response in history for a single U.S. natural disaster to help cope with the aftermath of Hurricane Katrina, a hurricane that cut across the tip of Florida late last week before battering states along the Gulf Coast Monday.
Far more money will be needed, the Red Cross estimates, and it has already started calling companies that have donated in the past. It has sent e-mail solicitations to 800,000 people who have previously given to the charity online. Office Depot has already committed $1-million, and the Anheuser-Busch brewing company is shipping 300,000 cans of water to the regions harmed by the hurricane. The Red Cross is also asking companies to set up employee and customer-giving programs, and is considering a direct-mail appeal -- something it rarely does to raise money for disaster aid."
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